By Jon Reed
- Create an internet site
- Get chanced on on Google
- Get your e-mail advertising correct
- Create content material your marketplace will price with blogs, podcasts, video and pictures
- Promote your enterprise with social networking websites corresponding to fb, LinkedIn and Twitter
- Develop a coherent internet online affiliate marketing plan
- Manage your affiliate internet marketing workload
- Measure your effects
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Additional info for Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
Com) to run alongside their Powa e-commerce site. Simon says: 舠The blog allowed us to show our human side. 舡 The new e-commerce site went live in March 2010, and quickly paid for itself. Their web analytics show impressive results. Simon says: 舠Before we went live with the Powa site, we had about 4,000 hits on our website in three years. Our Google analytics show that we have had more than this number in just three months, with around 40,000 pages viewed on the e-commerce site and over 1,000 hits on my blog.
What are its marketing aims and objectives? , establish a web presence, enhance your brand, position you as an expert, drive traffic, generate leads, capture data to build a marketing database? It will probably be a combination of all of the above! 3. What look and feel are you after? Should it follow a specific brand image or color scheme? Which sites do you like the look and feel of? Spend some time looking at good and bad sites and thinking about what you want for yours. While someone else舗s code and content is copyrighted, there舗s no reason you can舗t pick a site you like and copy the structure.
What舗s new is the idea that the 舠long tail舡 of low-sellers can now be profitable舒and even make more money than the 舠head舡 of blockbuster items舒thanks to the low distribution costs of selling online. Amazon is a classic case of this, where a seemingly infinite variety of niche products reach a niche audience, and their low unit sales volumes over time combine to make these products not only viable but also a nice earner. If your business has an identifiable niche, and you can provide products or services at a distance, you too can benefit from the Long Tail by using online marketing to reach your community.