Cost-Justifying Usability, Second Edition: An Update for the by Randolph G. Bias, Deborah J. Mayhew

By Randolph G. Bias, Deborah J. Mayhew

You simply recognize that an development of the consumer interface will gain rewards, yet how do you justify the fee and the hard work and the time-guarantee a powerful ROI!-ahead of time? How do you opt how a lot of an funding can be funded? and what's easy methods to promote usability to others?

In this thoroughly revised and new version of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years’ adventure as a usability practitioner and supervisor) and Deborah J. Mayhew (internationally famous usability advisor and writer of 2 different seminal books together with The Usability Engineering Lifecycle) take on those and lots of different difficulties. it's been up-to-date to hide cost-justifying usability for websites and intranets, for the advanced functions we've got this day, and for a bunch of products-offering concepts, examples, and circumstances which are unavailable in other places. it doesn't matter what kind of product you construct, even if you're a cost-benefit specialist or a born salesclerk, this e-book has the instruments that would assist you to cost-justify the correct usability investment.

  • Includes contributions by means of a bunch of specialists curious about this paintings, together with Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and lots of others
  • Includes actionable rules for each part of the software program improvement process
  • Includes case stories from inside of numerous companies
  • Includes rules from "the different facet of the table," software program executives who carry the handbag strings, who supply innovations on which proposals for usability aid they have funded, and which of them they have declined

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Extra resources for Cost-Justifying Usability, Second Edition: An Update for the Internet Age, Second Edition (Interactive Technologies)

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Com spent hundreds of hours evaluating users’ work environments, decision-support needs, and tendencies when browsing and buying office products and small business services through the Web. ” [They achieved these results]: ✦ 67% more repeat customers ✦ 31–45% reduced drop-off rates ✦ 10% better shopping experience ✦ 80% increased traffic ✦ Increased revenue (Human Factors International, 2001b). A Statistic “In a 1999 study of Web users, respondents were asked to list the five most important reasons to shop on the Web.

Novice users need to have interfaces that are “walk up and use” for many tasks and that provide graceful recovery when errors are made. It is always a good business decision to build the usability into the site initially (a sentiment repeated by a software company CEO in Chapter 22). It will cost the organization less to design its site for the novice user from the beginning than to redesign the site for novice users after going live. 7 The World Is More Complex, so It Is Harder to Know What All the Possibilities Are An unusable Web site can cause an organization to fail.

Over 50,000 users called support for assistance, at a cost to the company of nearly $500,000 a month. To correct the situation, the manufacturer sent out letters of apology and patch diskettes (at a cost of $3 each) to users; they ended up spending $900,000 on the problem. No user testing of the driver was conducted before its release. The problem could have been identified and corrected at a fraction of the cost if the product had been subjected to even the simplest of usability testing” (Mauro, 1994, p.

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