Content Strategy for Mobile by Karen McGrane

By Karen McGrane

ISBN: 978-1-937557-0-89
Paperback: a hundred sixty five pages

You don't get to come to a decision which platform or equipment your shoppers use to entry your content material: they do.

Mobile isn't simply smartphones, and it doesn't inevitably suggest you're at the circulate. It's a proliferation of units, systems, and screensizes - from the tiniest "dumb" telephones to the computer net. how are you going to be certain that your content material will paintings in every single place, the entire time?

Karen McGrane will educate you every little thing you must get your content material onto cellular units (and more). You'll first assemble information that will help you make the case for a cellular method, then put up flexibly to a number of channels. alongside the best way, you'll get helpful suggestion on adapting your workflow to a global of rising units, structures, display sizes, and resolutions. And all within the much less time than it takes you to fly from big apple to Chicago.


Your content material, Now Mobile
content material ahead of Platform
Adaptive Content
process and Planning
Writing and Editing
details Architecture
humans and approach

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E. a more responsive system and a system which better exploits the characteristics of the hardware. Finally, there is more likely to be a good documentation of software if application systems are developed in a setting where staff responsibility for documentation can be assigned. Documentation of program development is the major victim and therefore, determinant of the impact of staff turnover. Good documentation minimizes the impact of the departure of a key person. Organizational Impacts However, the elimination of the duplication articulates an issue from one side of the fence.

Gorry and Scott Morton suggested organizing the computer staff to match the focus of management activity it will support: a staff to deal with operational systems, management systems, long-range planning systems, and, one surmises, a group to coordinate activities of all. Too, they indicated the importance of staff knowledgeability with respect to organizational matters and interpersonal skills. Two other authors describe a series of four stages of growth for data processing operations. Stage 1—initiation.

In this re­ shaping of authority and policy, critically important side-effects may appear in the form of student alienation, faculty unrest, or intra-administrative struggles. If these side-effects are not anticipated or remedied they may negate many of the expected gains ... , p. 19) In this last, they have raised the spectre of the centralization of administrative authority, a feared corollary to the centralization of information, an issue ex­ plored by the Whisler studies. Further, in a university setting where authority is not a result of a clear hierarchy, and where the professional structure of administration and faculties limits usual administrative authority, they have noted potential reluctance on the part of departmental officers to supply information to central office staff which might use that information to encroach on academic turf.

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