Adoption of Environmental Innovations: The Dynamics of by Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey,

By Koos van Dijken, Yvonne Prince, T.J. Wolters, Marco Frey, Giuliano Mussati, Paul Kalff, Ole Hansen, Søren Kerndrup, Bent Søndergård, Eduardo Lopes Rodrigues, Sandra Meredith

How do small and medium sized companies (SMEs) undertake environmental thoughts? have they got the required inner competence? Is any help provided through exterior events (i.e. community involvement)? What are the coverage implications? This e-book relies on huge fieldwork, performed in 4 conventional business sectors: offset printing, electroplating, fabric completing, and business portray. The paintings used to be performed in Denmark, Italy, the Netherlands, Portugal and the united kingdom. Twenty company-based case reviews have been analyzed and a mobile survey used to be performed between 527 businesses. accordingly, the Innovation Triangle got here to be formulated, that is provided the following, defining and mixing the determinants of SME innovativeness. The Innovation Triangle distinguishes 3 significant determinants of innovativeness: company competence, environmental orientation, and community involvement. The Innovation Triangle permits one to diagnose present environmental and innovation rules, indicating which coverage measures will be powerful in expanding the adoption of environmentally pleasant applied sciences, permitting environmental goals to be accomplished.

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Extra info for Adoption of Environmental Innovations: The Dynamics of Innovation as Interplay between Business Competence, Environmental Orientation and Network Involvement (Eco-Efficiency in Industry and Science)

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Even though radical innovations may appeal to people's imagination, incremental innovations are the ones companies usually have to deal with. A third distinction concerns the systemic character of the technology. Some adoptions do not require technical integration with other parts of the production while others presuppose such integration. Increasingly, innovations require integration with the production and logistic systems of suppliers or customers . From an environmental point of view, preventive technologies (versus end-of-pipe technologies) are the most radical ones.

As a result , the adopter becomes strongly dependent on the supplier of the new equipment. A possible policy response to this is the development of infrastructures that can function as gatekeepers and sources of information. The case materia ls gives different examples of such institutions and how they played a positive role in an adoption process . For instance , there are notable knowledge- and regulatory networks developed in the area of electroplating (water cleaning techniques in general) in the UK, the Netherlands and Denmark.

It may make them conservative in that they give priority to technologies which are familiar to them . If new techno logies are taken on board, the focal firm must be able to communicate on the merits and limitations of the new equipment or procedures. These are factors which may impede the adoption of innovations. First movers and early adopters can be assumed to have developed relatively strong competences by which the aforesaid impediments can be surmounted . The case materials give different examples of such dynamics : • Jet ink and CTP are examples of technologies where knowledge is concentrated with suppliers , even though focal companies may generate intelligent feed-back.

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