Activating the Tools of Social Media for Innovative by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

Using social media instruments within the firm is increasing speedily and but, enterprises are nonetheless doubtful in regards to the total price of this task and the way most sensible to facilitate invaluable results. the focal point of this publication is, from a managerial perspective, the regulate of data, the level to which such instruments can improve worker delight and the way most sensible to exploit social media instruments to realize particular results together with cutting edge collaboration. As businesses flip to IT options as substitutes for face-to-face engagements, an figuring out of the social dynamics – how staff can most sensible speak, locate and use details and generate motivation via computer-mediated actions is key. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like purposes because of worker call for, yet should not learning results comprehensively or coping with procedures to create wanted results. This e-book fills this information hole via studying the method and result of a managed research in businesses, one within the US and the opposite in China. In every one corporation “wiki demanding situations” have been brought to staff who have been supplied directions to provide goal-oriented results. The book examine the consequences in each one case and recommend directions for corporations to accomplish “wiki-readiness” to aid innovation and co-creation.

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Additional info for Activating the Tools of Social Media for Innovative Collaboration in the Enterprise (SpringerBriefs in Digital Spaces)

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As traditional modes of innovative activity come under pressure due to influences from outside the enterprise such as fast-moving, agile players and disruptions from emerging non-traditional companies from the developing world, new organizational patterns and processes will necessarily be needed to compete. The benefits of wiki-like collaborative interactions include new ideas from unexpected sources, instant feedback, and a breakdown in hierarchy and ‘‘black-box’’ solutions that confine idea creation to a few selected experts.

Our study thus far demonstrates the distance between the ideal and current practices, and thus the need for new organizational structures to harness and cultivate innovation—not only within the enterprise, but in societal institutions as well. The optimum qualities of such organizations are not yet clear, but our study indicates that a top-down appreciation of open innovation at least makes possible the comprehensive shifts in thinking and working that are needed.

By offering tools and findings, this brief provides practical guidelines as well for how collaborative innovation is best supported in the enterprise through the use of social media tools. The two tools specifically developed as a result of this research are also intended to help practicing managers decide when they should pursue social-media-based collaborative. As traditional modes of innovative activity come under pressure due to influences from outside the enterprise such as fast-moving, agile players and disruptions from emerging non-traditional companies from the developing world, new organizational patterns and processes will necessarily be needed to compete.

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