A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado

By Luciana Cardoso de Castro Salgado

A trip via Cultures addresses one of many most well liked subject matters in modern HCI: cultural range among clients. For a couple of years the HCI group has been investigating choices to reinforce the layout of cross-cultural structures. so much contributions up to now have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a truly varied method. Proponents of CVM – the Cultural point of view Metaphors standpoint – the authors invite HCI practitioners to consider tips on how to disclose and converse the assumption of cultural range. a close case learn is integrated which assesses the metaphors’ power in cross-cultural layout and assessment. the consequences exhibit that cultural perspective metaphors have robust epistemic strength, leveraged by way of a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering examine team on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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Additional info for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems (Human–Computer Interaction Series)

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New York: Wiley. 11. Dourish, P. (2001). Where the action is: The foundations of embodied interaction. Cambridge, MA: The MIT Press. 12. Duncker, E. (2002). Cross-cultural usability of the library metaphor. In Proceedings of the 2nd ACM/IEEE-CS joint conference on digital libraries (pp. 223–230). Portland/New York: ACM Press. 13. Fernandes, T. (1995). Global interface design: A guide to designing international user interfaces. San Diego: Academic Press Professional. 14. Geertz, C. (1973). The interpretation of cultures: Selected essays.

4]. This is in itself a sign of the wide variety of cultural research topics discussed in HCI. Given this heterogeneous research agenda and the different cultural approaches that serve as reference to HCI studies, at this point, it is essential to position ourselves clearly and to sum up our own cultural influences by adopting a concise and consistent definition of culture. Marcel Danesi and Paul Perron, both cultural semioticians, can help us with in this case. For them, culture is “a communal system of meanings that provides the means for human beings to translate their instincts, urges, needs, and other propensities into representational and communicative structures” [10, p.

The designers’ depiction of how the system is, how it works and why. e. why and how the system improves the users’ lives or offers new possibilities for users to explore, and what effects are expected. In order to support designers’ analysis and synthesis about the content above, Semiotic Engineering summarizes it in a general schema of designer-to-user message – called the metacommunication template – which says: Here is our understanding of who you are, what we’ve learned you want or need to do, in which preferred ways, and why.

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